I haven't sent any Christmas cards out this year. Though they are nice and fun to receive, I believe the whole concept is rapidly becoming unnecessary. With the advent of cell phones, instant messaging, Facebook, web cams, etc., a person can be on another continent, up in space, or underwater on a submarine and still contact their family and friends to let them know they want to share the Christmas spirit with them instantly. Christmas was always the time of year of re-contacting long lost acquaintances or distant family members to let them know you were thinking of them. With these new types of technology, I can forsee the day when actual card exchanging will go away. You will just exchange electronic greetings, instead.
I received 2 different Christmas greetings yesterday. One was sent via the US Postal Service; the other via e-mail. Both conveyed the message of wishing me and my family holiday greetings and that the sender was thinking of me. Let's compare the two greetings I received: The card via the Post Office was sent by an elderly aunt whom I keep in contact each year at Christmas only. Here is the message: "Wishing you a Merry Christmas filled with Cheer, and many warm wishes for the coming year." Nice, right? Pleasant, cheerful, well-meaning. The Christmas greeting I received via e-mail was from American Airlines. Here's their message:
"Words. They can have a profound impact.
As 2009 comes to an end, we would like to take a moment to share simple words of gratitude with you. Your business is deeply appreciated and gives us more reason to celebrate and look forward to the fresh beginnings of a new year and the promise and potential 2010 may bring.
From all of us at American Airlines, we wish you a very happy holiday season. And most of all, we’d like to share two more words with you.
Tough Luck. "